Introduction
Welcome to Luffees. This Cookies Policy explains how we use cookies and similar technologies on our website, why they matter, and how you can manage them. This notice is aimed at visitors in Hong Kong and is written with the Personal Data (Privacy) Ordinance (PDPO) in mind. If you have questions, email us at info@luffees.com.
What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device when you visit a website. They can store simple information, such as language preferences, or more complex identifiers used for analytics and advertising. Other similar technologies include local storage and tracking pixels. The Office of the Privacy Commissioner for Personal Data (PCPD) recognizes that online identifiers may amount to personal data in certain circumstances.
Types Of Cookies We Use and Why
Cookies are small text files that websites send to a device—such as a laptop, tablet, or mobile phone—to remember certain details about the visit. Cookies do not install software or access information outside the browser. Instead, they help a website recall setting, improve navigation, and understand general usage patterns.
Types Of Cookies We Use and Why
Strictly necessary cookies. These let the site function and enable core features (for example, maintaining items in a basket while you browse).
Performance and analytics cookies. These help us understand how people use the site so we can improve it. We look at aggregated patterns, not individual browsing histories unless required for troubleshooting.
Functional cookies. These remember your choices (for example, language or display options) so the site feels more personal.
Advertising and tracking cookies. These may be placed by third parties to show relevant content or to measure the effectiveness of online promotions.
The PCPD recommends that websites explain clearly what kinds of information cookies collect and whether third parties are involved.
When Cookies Become Personal Data
If a cookie can be linked to an identifiable person, directly or indirectly, the information it contains may be used as personal data under the PDPO. Where that applies, we handle such data according to the PDPO’s data protection principles, including purpose limitation, security and transparency.
Consent and Control
Where cookies are used in ways that may involve personal data or behavioral profiling, we will obtain your informed consent before placing those cookies (except for strictly necessary cookies). You can manage your cookie preferences via the banner or settings on our site, and you can change or withdraw consent at any time through your browser settings or our cookie tool. Silence or inactivity does not count as consent under PDPO guidance.
Third-Party Cookies and Transfers
Some content on our site may load cookies set by other organizations (for example, analytics or advertising partners). We will identify third-party cookies where practicable and provide information about the types of data shared. If personal data is transferred overseas, we will seek to ensure appropriate safeguards consistent with PDPO expectations.
Data Retention and Security
We retain cookie-related information only as long as it serves the described purpose or as required by law. Access is limited to staff and service providers who need it to perform their roles, and we implement reasonable technical and organizational measures to protect it.
Changes To This Policy
We review this policy from time to time. When we update it, we will publish the revised version on our website and, where appropriate, alert users via the site’s notification tools.
How To Contact Us
If you want more detail about our cookie practices, to exercise your rights, or to raise a privacy concern, contact:
Luffees — info@luffees.com.